Business Mastery, 5th edition, helps hands-on therapy students and practitioners find their way to a financially rewarding and sustainable career that’s suited to their vision and strengths. This time-tested textbook provides the tools to succeed on any path, whether working as an independent therapist or as a practitioner at a clinic or franchise. Readers will find practical, innovative tools and tips on how to market their skills, work smarter, develop alliances through networking, fine tune their communication skills, and create a dynamic online presence. As a premier textbook in the field, Business Mastery is used in hundreds of hands-on therapy schools worldwide.

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Guides readers in creating their own definition of business success

Business Mastery provides clear direction to guide each current and future hands-on practitioner to their personal definition of success. It helps them:
• Explore a full range of options for practicing manual therapy.
• Understand how to work successfully in a clinic or franchise.
• Run their own independent practice.
• Learn how to market themselves effectively to their target audiences.
• Practice self-management and goal setting to focus, achieve, and succeed.

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ISBN 978-1-8829080-5-9